About Us


Was established in 1989 as a professional license company registered with Dubai Municipality which at that time was the entity responsible for registration of companies in Dubai. Permitted activities were Management Consulting and Marketing Consulting, the Managing Partner was Andrew Butter. Now there are additional partners and Associates.

ABMC is a boutique consultant whose focus is on developing concepts for a wide variety of industries such Tourism, Hotels & Development Management, Real Estate Development, and a specialist in Automated Parking and transport consulting and each project comprises Market Research which is also a stand-alone ABMC product.


Andrew was awarded a Master’s Degree in Natural Science from Cambridge University in 1977 After spending fifteen years working as an engineer, Andrew set up a market research company in Dubai in 1989 specializing in researching requirements for entertainment and leisure concepts, shopping centers, restaurant concepts and conference facilities.

1992 the firm was awarded a contract by the Dubai Commerce and Tourism Promotion Board and Emirates Airlines to study the state of tourism in Dubai, evaluate international perceptions of Dubai as a tourism destination, and to make recommendations on strategy for management of development of tourism in Dubai.

In 1996 Andrew was head-hunted by Arthur Andersen Hospitality and Leisure Consulting and worked as an investment analysis for hotel and tourism projects, notably for Kingdom Inc, these studies included market and feasibility studies for conferencing facilities for five-star hotels and the Bahrain International Conference Center.

In 1997 Andrew left Andersen and returned to his research with marketing consulting and management consulting as focal activities. At this time an association with Moore Stephens started, and over the next fifteen years ABMC carried out numerous projects for Moore Stephens in Oman and UAE relating to transportation, tourism and leisure.


“ABMC provides support for defining tourism strategy and implementation of destination management infrastructure”.

The market for tourism is a perfect free market, the only barriers to entry are geography and vision. Customers have infinite choice; by definition it is a global market with free transport of good and services across borders. Governments can however play a role by removing road-blocks to market access, for example by streamline visa’s, improving airports by facilitating or attracting investment in infrastructure by encouraging development of golf courses, marinas, museums and preserving the environment, and by nurturing growth of critical mass. The more critical mass the more collateral infrastructure can be developed by coordinating promotion and branding of the destination.

ABMC specializes in market studies, recommendations on position and product specification, marketing strategies, and revenue planning assumptions for tourism and leisure concept. Clients have included the Dubai Government, Government of Ras Al Kamiah, Government of Oman, Emirates Airlines DNATA, inbound and outbound tourism companies, hotel and leisure operators and real estate developers.

Study of Tourism
The objective was to understand the market potential for tourism in Dubai and make recommendations on best how to unlock that potential.

Camel Polo concept and development
Feasibility and market study for 3 themed multi use tourism venues. Windtowered House, Sheikhs Hunting Camp and Fishing Village.

Ras al Khaimah
Study to support the re branding for Ras al Khaimah Tourist Authority.

Heritage Experience
Concept study on creating a “Heritage Experience” (including hotel) for Mohd bin Zayed School for Falconry.


Although every hotel in a tourism destination competes with one another, the real competition are hotels in other destinations.
Concepts, writing strategy plans, qualitative and quantitative market research, highest and best use studies, financial analyses and feasibility studies, advice on organizational structure


Prominent tourism-and leisure related project carried out by ABMC

Concept for the development strategy for the Shangri-La Hotel in Muscat, and subsequently (five years later), preparing a market and feasibility study to help secure project finance.

Concept and development strategy for the Wave tourism development in Muscat and assistance in finding a 50% Joint Venture partner which enabled the project to go ahead

Concept development of the Al FORSAN International Sports Club as a venue specifically targeting the MICE market (currently 50% of revenues are derived from MICE), and as a venue for international sporting events; this involvement included helping to set up the management of the club and preparing Standard Operating Procedures

Concept development for the 600-key Conrad Hotel in Dubai including strategies for maximizing MICE trade via an innovative outside deck and two capacity 1,500 banquet halls together with a full suite of break-out rooms, involvement also included assistance in securing operators and setting up capability to manage the design and construction of the building.

Market and feasibility study for the Jebel Ali Golf Course and the Muscat Golf Course

Contact Us

If you have any question please feel free to contact. Our customer support representative will contact you soon.

Telephone: +971 4 3492409

Mobile: +971 50 5596877

Email: a.butter@abmc.biz