Was established in 1989 as a professional license company registered with Dubai Municipality which at that time was the entity responsible for registration of companies in Dubai. Permitted activities were Management Consulting and Marketing Consulting, the Managing Partner was Andrew Butter. Now there are additional partners and Associates.
ABMC is a boutique consultant whose focus is on developing concepts for a wide variety of industries such Tourism, Hotels & Development Management, Real Estate Development, and a specialist in Automated Parking and transport consulting and each project comprises Market Research which is also a stand-alone ABMC product.
ANDREW BUTTER: MANAGING PARTNER
Andrew was awarded a Master’s Degree in Natural Science from Cambridge University in 1977 After spending fifteen years working as an engineer, Andrew set up a market research company in Dubai in 1989 specializing in researching requirements for entertainment and leisure concepts, shopping centers, restaurant concepts and conference facilities.
1992 the firm was awarded a contract by the Dubai Commerce and Tourism Promotion Board and Emirates Airlines to study the state of tourism in Dubai, evaluate international perceptions of Dubai as a tourism destination, and to make recommendations on strategy for management of development of tourism in Dubai.
In 1996 Andrew was head-hunted by Arthur Andersen Hospitality and Leisure Consulting and worked as an investment analysis for hotel and tourism projects, notably for Kingdom Inc, these studies included market and feasibility studies for conferencing facilities for five-star hotels and the Bahrain International Conference Center.
In 1997 Andrew left Andersen and returned to his research with marketing consulting and management consulting as focal activities. At this time an association with Moore Stephens started, and over the next fifteen years ABMC carried out numerous projects for Moore Stephens in Oman and UAE relating to transportation, tourism and leisure.
“ABMC provides support for defining tourism strategy and implementation of destination management infrastructure”.
The market for tourism is a perfect free market, the only barriers to entry are geography and vision. Customers have infinite choice; by definition it is a global market with free transport of good and services across borders. Governments can however play a role by removing road-blocks to market access, for example by streamline visa’s, improving airports by facilitating or attracting investment in infrastructure by encouraging development of golf courses, marinas, museums and preserving the environment, and by nurturing growth of critical mass. The more critical mass the more collateral infrastructure can be developed by coordinating promotion and branding of the destination.
ABMC specializes in market studies, recommendations on position and product specification, marketing strategies, and revenue planning assumptions for tourism and leisure concept. Clients have included the Dubai Government, Government of Ras Al Kamiah, Government of Oman, Emirates Airlines DNATA, inbound and outbound tourism companies, hotel and leisure operators and real estate developers.
HOTELS AND HOTEL DEVELOPMENT
Although every hotel in a tourism destination competes with one another, the real competition are hotels in other destinations.
Concepts, writing strategy plans, qualitative and quantitative market research, highest and best use studies, financial analyses and feasibility studies, advice on organizational structure
Prominent tourism-and leisure related project carried out by ABMC
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